Frieker.org - Rewarding kids for riding to school

I saw a pretty cool idea in a short movie and the bike infrastructure in Boulder, CO. They call it Frieker. (Click here). Its a program to get more kids to ride their bikes to school. The program puts a computer chip in school kid's helmet. When the kids ride to school, they pass under a chip scanner that registers their ride. One participating kid at a school is randomly chosen to given $10 per week. There are year end prizes like iPods too.

Looking at their web site, Frieker is available to roll out to any school. Sounds cool.