1 World 2 Wheels

I came across a great site today: 1World2Wheels. Its a program sponsored by Trek to encourage people to use their bikes as transportation. They describe it as follows:

One World, Two Wheels, a Trek Commitment is just that; a pledge by Trek and its dealers to make the world a more bike friendly place.

The goals of the program are to:

• Give $1 million to the Bicycle Friendly Community program of the League of American Bicyclists to increase the number of Bicycle Friendly Communities in the U.S.
• 
  Give $600,000 to the international Mountain Bike Association for their Trail Solutions Program.

Increase the number of trips taken in the U.S. by bike from the current 1% to 5% by 2017.
There is a lot of compelling evidence to support why more trips can and should be taken by bike. You’ll read about some of them on this website. From traffic congestion to pollution to global warming, there are many reasons for us to ride, especially for trips under two miles.

They also have a widget that you can embed in a site (see left ->) that tracks the number miles, gas saved, and C02 not created by riding your bike. You go to the site, post a pledge, and then the counter tracks the net of all rider pledges. Great idea.